Ooni of Ife Shakes up Carbonated Drinks market with Tingo Cola, Tingo Electric Lunch

Ooni of Ife shakes up carbonated drinks market with Tingo Cola, Tingo Electric launch 

  ... to create 5 million jobs for youths through retailing, recycling, distributorship 

Emmanuel Oduara 

The Ooni of Ife, Adeyeye Enitan Ogunwusi, CFR, Ojaja II, is entering the carbonated drinks and beverages industry with the launch of Tingo Cola and Tingo Electric, aiming to disrupt the market status quo.

Ooni Ogunwusi who doubles as Co-Chairman, National Council of Traditional Rulers of Nigeria (NCTRN) unveiled Tingo Cola and Tingo Electric, on Tuesday in Lagos. 

Surprise Africa gathered that the flavored carbonated and energy drinks are produced by Tingo B.V. PLC, a spin-off company from Ojaja Pan Africa Limited. 

Ooni with the new product aims to compete with global carbonated brands and bring a fresh and exciting taste to consumers. 

 Ooni Ogunwusi reaffirmed the capability of Nigeria to lead the continent of Africa to compete healthily in the global market with standard goods particularly when it comes to carbonated drinks, beverages, and the like.

The Co-Chairman of NCTRN explaining that Nigeria has a lot to offer the world, said, “It has been my dream from childhood to have a brand that will satisfactorily produce quality drinks that will serve Nigerians, present the country as a leader in the African market and at the global stage.

“Currently, we have the license under which we are producing Tingo Cola, Tingo Electra, Tingo Twist (Cucumber and Cranberry) and Tingo Booze Fruit Mix. 

"All these are produced and packaged in Nigeria with recourse to our values and standards. All are to be properly integrated with Ojaja bitters, Orange, Lemon/Ginger/Orange drinks. Also most importantly, we should all work towards elevating our home-grown brands instead of demarketing them," Ooni Ogunwusi said.

Ooni Ogunwusi said further emphasised that he has taken it upon himself to step into the market not as a businessman but as a pathfinder who will show Africans how to add value for international standards in production distribution and consumption. 

He added that his business approach is the new model which will be a win-win for everyone.

He said, "This product is 100% made in Nigeria. This product is an exportable product that will be accepted anywhere in the world. It's a dream come through and I knew that one day, I would be a part of an establishment that would design, conceptualise, and produce a drink that would be fully the pride of Africa.

“With this, I am targeting a total of five million direct and indirect jobs for the youths particularly through retailing, recycling, and other forms of distributorship fully driven by technology. 

"The youths are the drivers of this initiative, and we are determined to achieve this through a very unique proven technology and innovation. Under our Unified ecosystem.

 "The more we are together, the happier we shall be, "Ooni Ogunwusi noted.

 Ayoola Olaide, Group Managing Director, of Tingo Foods, explained that the products Hath are certified by concerned regulators in the country led by NAFDAC, are safe for consumption and are beneficial to the entire body system with its uniqueness.

“For instance, the Tingo Cola is laced with Lemon flavor and other beautiful contents while we have others dignified with cucumber, cranberry, and other natural ingredients. This amplifies our originality and stands us out in the highly competitive market.

“The peak of it is our father, the Ooni of Ife who has taken over and now taking the operations beyond what people used to know. Kabiyesi has recreated a new order through which excellence is assured.” Ayoola said.

Surprise Africa's check showed that the Ooni Ogunwusi, is a director on the board of Imperial Homes Mortgage Bank Limited and Fina Trust Microfinance Bank Limited.

 He is also the founder and managing director of Gran Imperio Group, which is the holding company of his various businesses in Nigeria, including real estate, construction, manufacturing, facilities management, leisure, and tourism companies. 

Gran Imperio Group has subsidiary companies, including Howard Roark Limited and Metropole Interproject Limited, which were involved in the Essential Homes project. 

The Ooni of Ife also sits as a director on the board of Howard Roark Limited. 

Ojaja More, a subsidiary of Ojaja Pan-African Limited, is an African retail store in the food chain sector and has found a foothold in Kenya. 

The Ooni's investment footprint is expanding beyond Nigeria, where the Ojaja More retail outlets, Ojaja Resort, and Ojaja University are already present. 

The Ooni has recently unveiled the OjajaMore shopping mall in Ife, located at the KM 10, Ife/Ibadan express way and another retail store along the Ibadan Road, beside Mobil Auto care, Ajebamidele, Ife, and also expanded to Osogbo, Osun state, Nigeria with a branch of Ojaja More.

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